Co. Storch
Creative Consultant
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Story Time

A workshop on the foundation of storymaking through great copywriting, designing and developing.

 

Story Time

For eBay's Relationship Marketing and their targeted email campaigns, I found it powerful to study the foundation of storymaking and share key concepts alongside examples of the team's copywriting, designing and developing.

Stemming from this workshop, I was able to initiate the use of emojis and symbols in eBay’s subject lines, which resulted in higher open rates. Please sit back and enjoy the presentation below!